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Nov 17
2011
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Why Should I Care About SEO (Search Engine Optimization)?Posted by: bkirby24 on Nov 17, 2011 Tagged in: Untagged
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Way back when, we used to pick up a phone book and find the business or service provider when we had a need. Times have changed. The wonderful people at Google and before them Yahoo etc… made it so much easier to type a query into a search engine and get pages and pages of results! They created the perfect information resource for a time-starved and attention deficit generation that needed everything yesterday.
As Internet adoption rates are increasing all over the world, more and more people are finding what they need online. And mobile technology makes it easier for us to connect from anywhere. Globalization is no longer a textbook theory, it’s here and it’s happening now. Businesses who haven’t embraced the importance of marketing via the Internet, risk slipping into irrelevance as far as their customers are concerned, wherever they are in the world. Top of mind awareness matters even more in the present marketing context. And in order to stay top of mind with your customers, you have to make Search Engine Optimization (SEO) a top priority.
Search Engine Optimization, simply put, is how high your website (your strongest branding tool) ranks on SERP’s (search engine results pages) for keywords that describe your company, product or service. Either your on the first page or your not. And if you aren’t don’t expect customers to go looking for you on page 20 of a search engine query.
SMB’s (small and medium businesses) really can’t afford to not do SEO, since their websites are their most effective marketing tools. You can only print and distribute so many brochures. So why don’t more companies invest in SEO? There are many answers to that very interesting question. Perhaps management doesn’t feel comfortable with the technology. I’ve been told in the past that “We get most of our clients through word-of mouth”. And while that may be true presently, the one constant since the 90’s is change. And customers and how we reach them is changing everyday.
