Businesses need different types of business plans at different phases of their growth. A start-up’s business plan describes the management structure, the nature of the business and the market, its marketing plan, financial forecasts and details of any financial requirements for potential investors, banks, grant providers and potential employees.
Established businesses regularly review their business plan to ensure that it continues to meet the business objectives as well as remaining on track for growth. The plan should be revisited on a regular basis allowing for financial statements or strategy revisions.
Our methodology relies on using market research, conducting a detailed analysis and overseeing strategy development sessions with upper management and ownership to develop a business plan for new or existing businesses, or even a new division or new product line of an existing business.
Silver Maple Communications will devise a strategic marketing plan that first will balance the long term vision for the company based on its existing strengths and market opportunities with the current business objectives.
All great marketing strategies start with a detailed analysis of the P.E.S.T. (political, economical, social and technological) environment in order to better understand where the firm fits in. The key to the marketing plan takes into consideration how the unique value proposition meets customer expectations. Once the best target markets are identified, the appropriate message is determined, the most effective media vehicles are chosen and the budget is established. Realistic financial projections are prepared based on management expectations and market conditions.
An updated, functional site with persuasive copy enhances your branding and establishes confidence and credibility with your target publics. Your website should allow visitors to accomplish their purpose of visit, get them to come back and encourage them to refer your products and services.
Silver Maple Communications and its partners will connect your products to your customers offering affordable web solutions that will promote your products and services and differentiate you from your competitors. We’ll develop a complete Internet marketing strategy and allow your customers to find you. More importantly we'll deliver ROI on your web investment. We'll create and monitor your Search Engine Marketing campaigns (SEM)/Google Adwords, Search Engine Optimization campaigns (SEO) and Social Media presence (Facebook, Twitter, Digg, Delicious etc...) so you can do what you do best.
Once considered a tertiary marketing activity, new product development has taken on a larger meaning in today’s business context. Prices fall even faster and even lower due to the rapid commodization of products in today’s environment. Even the most groundbreaking technologies or designs are quickly copied or developed upon by competitors. The majority of products become obsolete quickly, replaced with "new and improved" concepts that instantaneously capture market share.
We lead new product development working sessions, providing advance research and making all of the necessary off site arrangements. We’ll institute a new product development process, manage the project portfolio and provide constructive analysis and feedback. We’ll help you ensure that tomorrow’s products are better than the competitions.
Branding not only communicates the vision of the organization but adds to the organizational asset base, creates brand associations with
the different publics, and reduces the need to constantly spend on marketing by providing a cohesive identity. Your brand is the culmination of the logo, visuals, identity program, messages, products and actions. Is your brand strategy sending out the right signals?
