The Harvard Business Review published a study awhile back that people remembered only 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see! In other words, video caused recall to jump between 40-50%! According to Marketing Vox viewers have a recall almost 20% higher for online video ads over TV ads. (65% vs. 46%) Online video ads also outperform TV ads in message recall and likeability. With all of the positive vibes generated by online video, why isn’t video already on your website?
Then you have to take into consideration all of those companies that have become international success stories through YouTube videos, such as Blendtec, the commercial blender manufacturer. In 2007, founder Tom Dickson took $50 and bought a white lab coat, some marbles and with the help of some other accessories (a few McDonald’s Extra Value Meals, garden rake etc…) and shot a series of five videos, asked viewers the Internet’s version of “To Be or Not to Be” in the form of “Will it blend? That is the question.” The Blendtec team then proceeded to blend everything and anything, posting their videos on YouTube. Not only did online sales increase by 500%, Blendtec created a viral storm with 155,945,374 views and 369,067 subscribers to its YouTube channel at last count. I am guessing that more than a few viewers went and checked out the www.blendtec.com website and bought a blender. The Camera Store, Dave Carroll and Taylor Guitars and Old Spice are some of the other companies and brands that have capitalized on generating YouTube buzz.
When Google acquired YouTube in 2006 for $1.6 billion, it bought more than a website that showed everything from music videos to corporate presentations. It bought its entire video library, and then fed it into its search engine’s results pages (SERP’s). YouTube receives the third most visited site in the world, with 2 billion views a day and 24 hours of video being uploaded per minute!
Now consider this scenario. You’ve hired a top notch SEO firm that’s been trying to get on the first page of Google search engine results without any success. There’s too much competition in your product category for you to higher organic search rankings. Have you thought about adding a video? According to Forrester Research, websites with videos had a 50% better chance of showing up on the first page.
Getting onto the first page of a search engine result and staying there, takes a lot more work than recording a video. But if you’d like to take one action today that will help build your brand, get customers to remember your brand and put you where customers are more likely to find you, maybe you should consider producing a professional video.
